Sven E Carlssen - Media Theorist (1999)
-Music video representation theory
-Music Artist Represent Themselves as a:
- Commercial Exhibitionist (1)
- Televised Bard (2)
- Electronic Shaman (3)
Presenting themselves as a brand. Selling their appearance as well as their musicla talent. Their face, clothing style and lifstyle.
(2002) - Jenny From The Block - Jennifer Lopez
(2013) - Drunk in Love - Beyonce (from here to eternity - intertextual)
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